You could lose your customer … forever !
Posted by shobhit on 24 January, 2010
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This item was filled under [ digital-media ]
IAB’s Cross-Media Optimization Study (XMOS) demonstrates how cross-channel programs work. The same marketing dollars, when effectively synchronizing online & offline advertising, can lift brand awareness by 8% – 34% ; increase purchase intent by 5% – 1,000%; and dramatically increase sales.