Comments on: Are Online Video Ads the Wave of the Future? http://www.adchakra.net/are-online-video-ads-the-wave-of-the-future/ Adchakra Ad Networks: Behavioural,Contextual,Vertical Targeting on Quality Publishers Tue, 07 Jul 2009 10:21:09 +0000 hourly 1 By: sumitroy http://www.adchakra.net/are-online-video-ads-the-wave-of-the-future/comment-page-1/#comment-2653 sumitroy Tue, 03 Mar 2009 10:13:59 +0000 http://www.adchakra.net/?p=329#comment-2653 I may well remind you that most Video Sharing sites are yet to have a revenue model. Youtube is nowhere near .. having even a revenue model .. leave aside achieving break even . Even Google has realized that its sitting on something which is yet to monetize. If video sharing sites are unable to break even, I would shudder to think what video advertisers would really do with the inventory. pre Roll or Posr roll... there has not been any kind of research to sCTR on such ads. I wonder how many companies have Video ads .. Given the tight liquidity conditions I would not spend on all this fizz on Video ads.. Something that cant be measured or cant give me ROI is merely Hogwash and is an attempt to fool clients .. Video advertising can never give you ROI.. unlike text ads... ... I may well remind you that most Video Sharing sites are yet to have a revenue model. Youtube is nowhere near .. having even a revenue model .. leave aside achieving break even . Even Google has realized that its sitting on something which is yet to monetize.
If video sharing sites are unable to break even, I would shudder to think what video advertisers would really do with the inventory. pre Roll or Posr roll… there has not been any kind of research to sCTR on such ads.

I wonder how many companies have Video ads .. Given the tight liquidity conditions I would not spend on all this fizz on Video ads.. Something that cant be measured or cant give me ROI is merely Hogwash and is an attempt to fool clients .. Video advertising can never give you ROI.. unlike text ads… …

]]> By: Yogendra Oza http://www.adchakra.net/are-online-video-ads-the-wave-of-the-future/comment-page-1/#comment-1893 Yogendra Oza Fri, 12 Dec 2008 12:28:03 +0000 http://www.adchakra.net/?p=329#comment-1893 Yes, it is 100% correct. People are getting busier every day as their thirst for information increase day by day. People don't want to spend more time reading the contents and review or even the display advertisement are not able to attract the customers. Customers are eager to get more in a short time and visual advertisement can give them brief about what they want. Yes, it is 100% correct. People are getting busier every day as their thirst for information increase day by day. People don’t want to spend more time reading the contents and review or even the display advertisement are not able to attract the customers.

Customers are eager to get more in a short time and visual advertisement can give them brief about what they want.

]]> By: rahul http://www.adchakra.net/are-online-video-ads-the-wave-of-the-future/comment-page-1/#comment-1693 rahul Sat, 15 Nov 2008 15:23:02 +0000 http://www.adchakra.net/?p=329#comment-1693 good post, but are there any any adnworks in indian which are offering all the video formats mentioned. good post, but are there any any adnworks in indian which are offering all the video formats mentioned.

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