's Archive

Think Beyond>>>Reach were your competion can’t!

This item was filled under [ digital-media ]

If you look around you find tend step on hordes of Branding & Promotional campaigns done by savvy marketers all over the commercially available online media assets.
But the prized question is ? Can a marketers think beyond this clear channels and come out with channels which makes a strong connection with TG & [...]

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Online Referral Recruitment – Pure Stealth

This item was filled under [ digital-media ]

Do you agree with me on this??? Will you respond to a Job opening sent to you from a known buddy or from an unknown faceless entity. I think the later as most of us agree.
Corporations are taking referral recruiting to the online with vengeance. It is no longer discreet cafeteria-boards.. They try this [...]

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UGC – can’t respect it, but you can’t Ignore it?

This item was filled under [ digital-media ]

It is a hot debate now for sure – should a marketer sing his own song or make a group of users, customers, prospects sing about it. 
There is an explosion of social media out here. It make sense to leverage this  because it by far becoming the most influential source for making a studied purchase [...]

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G.K. Vale signs up Percept Knorigin as online agency

This item was filled under [ Indian Digital Media ]

 G.K. Vale – experts in  photo printing and photography equipment retailer based out of Bangalore hires Percept Knorigin as its online agency.
G.K. Vale.com offers a simple inter-face on the web to Click….Upload.. & Print , apart from customized photo gifting and photography related goods. This would be the first online  photo printing & photo gifting site [...]

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Digital Media – Indian Marketer’s Dream Boat!!!

This item was filled under [ digital-media ]

India – a country of  one Billion & growing…. Out of this even if there is 20% internet penetration ( not to ignore internet on mobile) it is going to be the largest consumer Nation in the world .Next only to China.
 I am not overtly optimistic on Internet & broadband penetration.. but you can’t ignore  [...]

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Developing Digital Media plan

This item was filled under [ digital-media ]

Designing Digital Media plan for your Clients
Apart from general advice on involving Percept Knoring in all your clients’ digital media plans, there are few other things I would like to point down for you to generate a successful and practical plan for your clients.
Focus on Customer Experience instead of technology: Technology is a way [...]

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Impact of Online Media on Social and Word of Mouth

This item was filled under [ digital-media ]

As people lives have become more active online, with people finding more comfort on expressing themselves and active virtual social life through community and social networking websites…there is a growing trends of finding more friends online than real world. There is a parallel social landscape that has emerged; this landscape provides excellent opportunities to marketers [...]

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