A media where we can socially interact through highly accessible and scalable techniques is how we understand Social Media Marketing in a basic level. The important tool in SMM is communication and for a communication to be in the manner of interactive dialogues, Social media works on Web-based technologies. Lets understand in a short way [...]

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What are Widgets A widget is a stand-alone application that can be embedded into any third party sites by any user on a page. Widgets are fun, engaging and very useful applications that allow users to turn any personal content to dynamic web apps. There are many widgets to pick from the lot as per [...]

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IAB’s Cross-Media Optimization Study (XMOS) demonstrates how cross-channel programs work. The same marketing dollars, when effectively synchronizing online & offline advertising, can lift brand awareness by 8% – 34% ; increase purchase intent by 5% – 1,000%; and dramatically increase sales.

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How to engage with your customers for Higher Conversions & ROI using the technology of ReTargeting ?

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