I had an opportunity to participate in a panel discussion on the mobile marketing scenario in India, organised by agencyfaqs (afaqs). The following are some of the takeaways from that discussion.
How is mobile positioned by media planners vis-à-vis other media?
UK Consumer Media Time Spend Vs UK Advertisers Media Ad Spend

From the above representation, it is [...]

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Lets look at wikipedia definition of Widget
“In computer programming, a widget (or control) is an element of a graphical user interface (GUI) that displays an information arrangement changeable by the user, such as a window or a text box. The defining characteristic of a widget is to provide a single interaction point for the direct [...]

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there was time when IT training marketing was aspirational in nature with no concrete proposition but dreams, well not any more its very action oriented now…Job Offers before the training is the mantra now.
Just saw the NIIT campaign for Talent Development campus, check out http://niit.adchakra.net
very action oriented…JOB in WIPRO before Training from NIIT….cool…
how long [...]

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There are debates whether there are 30 million or 40 million users but the numbers are not small, it’s a sizable number…may be less compared to 120 Million Chinese internet users or total population of India. We are talking about 40% of PC literate/English speaking population already on internet in India.

 As per some of the [...]

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Funny ad from microsoft
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Have Agencies and Media Co’s got it right..?
Digital media revolution is still being led by new breed of companies, there are number of examples where new players like yahoo, Google have successfully created compelling online businesses and created wealth in [...]

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Digital Media Alliance Florida, defines digital media as the creative convergence of digital arts, science, technology and business for human expression, communication, social interaction and education, Since technically any thing which stores information in digital form like CD, DVD’s, Multimedia PC data, digital signages, Video games can be considered as form of digital media, however the most impacting [...]

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There is tremendous power in Digital Media and it can help create the right customer experience. Some of the successful examples of the same include:

Transaction Engine: In India, some of the successful banks, stockbrokers and airlines have used internet, mobile and SMS to create channels to communicate with the customers and build a 24X7 [...]

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Digital Media Alliance Florida, defines Digital Media as the creative convergence of digital arts, science, technology and business for human expression, communication, social interaction and education. Video games can be considered as a form of digital media. However, the most impacting digital media technologies are those which provide us with real time interactions and personalization [...]

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