Widgets in Online Marketing

What are Widgets A widget is a stand-alone application that can be embedded into any third party sites by any user on a page. Widgets are fun, engaging and very useful applications that allow users to turn any personal content to dynamic web apps. There are many widgets to pick from the lot as per[…]


How E-mail has Become a Direct-Marketing Rock Star in Economic Downtimes

It’s likely the least sexy tool in your marketing arsenal, but it could be the one that delivers real results. E-mail has emerged as a recession darling, as retailers look to proven programs that are cost-effective and results-oriented. That’s led to increasing investment in technologies that better target customers and serve up more enticing messages.[…]


Online Ad Effectiveness Depends on Time of Day

While TV advertising has always been structured around times and dates, digital marketers are just waking up to the possibilities of how time targeting in the digital space can maximize the effectiveness of their messages. A study by the U.K. Internet Advertising Bureau with Lightspeed Research found that online consumers of all ages believe they[…]


Capitalise on the Power of Widget Marketing

The internet paradigm seems to be changing again with the online audience moving away form hitherto established browsing patterns to spend more and more tie on social media sites such as Facebook, Orkut, MySpace and the likes. Furthermore, rather than visit numerous individual sites for their many information or entertainment needs, they are using technology[…]