SAN BRUNO, CA — (Marketwire – May 28, 2008) – Adify, the premier vertical ad network management company, today announced that Break Media, PremiumChannels.com, AdChakra and Clearspring are among the newest vertical ad networks leading growth in their respective categories for April 2008. They join Gay Ad Network and HotChalk Network, which have continued their momentum since launching with Adify’s platform last year.
There are over 100 major media companies, venture-backed businesses and entrepreneurs that use Adify’s comprehensive solution to build and operate targeted ad networks to deliver targeted audiences on the unique, quality content that meets their advertisers’ goals. During the month of April 2008, ad networks powered by Adify have emerged in various vertical categories:
Break Media Network quickly rose as an authority for the 18-34 year-
old male demographic delivering over 400 million impressions monthly. The
Break Media Network’s over 50 sites target young men through various genres
such as music, gaming, technology, comedy and sports.
Â PremiumChannels.com is cornering the promotions category for online
advertising and aggregating unique premium inventory with 91 million
impressions served just by Adify alone.
Â AdChakra is becoming a significant resource for publishers and
advertisers looking to capitalize on the company’s 61 million impressions
Â Clearspring is taking widget advertising to the mainstream,
consistently tracking four billion widgets monthly. It is the number one
widget platform in the world.Â Â Â
“The growth of Break Media into a leading provider of content to and advertising solutions for men 18-34 led us to explore other opportunities to expand our reach. We ultimately translated our success into a growing network of 50 media properties across a variety of key verticals,” said Keith Richman, CEO of Break Media. “Working with Adify allowed us to efficiently grow and scale the network so that we can continue to offer advertisers the most compelling ways to reach this hard to find demographic.”
“We’ve come to expect our partners to be leaders in their respective categories. Their ability to introduce high-quality, engaging content to top tier advertisers allows these networks to grow at amazing rates,” said Russ Fradin, president of Adify. “The scale and momentum of April’s top networks demonstrate that vertical ad networks are continuing to gain share of advertising spend and quality publishing inventory. Each of these networks is providing an invaluable service by trying to bring order to the massive fragmentation online.”
Adify provides publishers with the backend technology infrastructure to create, manage and commercialize vertical advertising solutions coupled with the deepest expertise and comprehensive services to operate vertical ad networks. The infrastructure is capable of delivering content sponsorships, video, image and rich media advertising. This enables network builders to focus less on building an advertising infrastructure and more on building a community of quality publishers for their networks with a rich stream of editorial and content of interest to their specific audiences. In addition, Adify provides the key network management services required to execute successful advertising campaigns, including ad management, tracking, reporting, billing, payment and technical support functions.