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Online Ad Effectiveness Depends on Time of Day

While TV advertising has always been structured around times and dates, digital marketers are just waking up to the possibilities of how time targeting in the digital space can maximize the effectiveness of their messages. A study by the U.K. Internet Advertising Bureau with Lightspeed Research found that online consumers of all ages believe they[…]

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Capitalise on the Power of Widget Marketing

The internet paradigm seems to be changing again with the online audience moving away form hitherto established browsing patterns to spend more and more tie on social media sites such as Facebook, Orkut, MySpace and the likes. Furthermore, rather than visit numerous individual sites for their many information or entertainment needs, they are using technology[…]

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Indian FMCG Companies Betting on Online Advertising

Sapna Agarwal | Business Standard | Mumbai, April 20, 2009 They have been large spenders in traditional advertising mediums like television, outdoor and print. Fast moving consumer goods (FMCG) companies are now increasing their focus on the digital medium, with larger budgets for some of their brands. The overall budget allocation for the digital medium[…]

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Microsoft opens up its answer to Google AdSense

Microsoft on Wednesday opened its PubCenter advertising service up for public beta testing, providing more of an alternative to Google’s AdSense and Yahoo Publisher Network technology that places ads on publishers’ sites. All the services scrutinize the content on a Web site and place advertisements the service deems to be relevant to that content. As[…]

71 per cent Internet users in India live in non-metros

Internet research firm, JuxtConsult, has released the findings of its annual study, India Online 2009, which tracks the usage and preferences of Internet users in India. Interestingly, the study claims that the total number of Internet users in India has gone down from 49 million in 2008 to 47 million in 2009.Of the 47 million[…]

Search Giant Google Makes Its Case for Display Advertising

NEW YORK (AdAge.com) –  Search advertisers: Google would like you to sell you some display advertising. The internet giant is releasing a bit of research today that’s counterintuitive, if not somewhat peculiar, for a company so dependent on the search-advertising category for revenue. Specifically: Google is making the claim that display, video and text ads[…]

Search Engine Optimization – SEO – Explained

While you may have put in all the hard work to build a great looking, utility rich websites, there is a very high probability that it will loose its visibility among the millions of webpages out there in cyberspace. The answer to this may well lie in search engine optimization or SEO, which is the[…]

Are Online Video Ads the Wave of the Future?

Spurred on by the proliferation of broadband, video (user-generated as well as mainstream) has become the new rage on the Internet. Keeping with this trend, video ads are gaining substantial attention and are set to make an increasing impact on the online advertising market in the coming years.   In addition to being engaging, interactive,[…]