While you may have put in all the hard work to build a great looking, utility rich websites, there is a very high probability that it will loose its visibility among the millions of webpages out there in cyberspace. The answer to this may well lie in search engine optimization or SEO, which is the [...]
Spurred on by the proliferation of broadband, video (user-generated as well as mainstream) has become the new rage on the Internet. Keeping with this trend, video ads are gaining substantial attention and are set to make an increasing impact on the online advertising market in the coming years.
In addition to being engaging, interactive, measurable, [...]
I had an opportunity to participate in a panel discussion on the mobile marketing scenario in India, organised by agencyfaqs (afaqs). The following are some of the takeaways from that discussion.
How is mobile positioned by media planners vis-à-vis other media?
UK Consumer Media Time Spend Vs UK Advertisers Media Ad Spend
From the above representation, it is [...]
With search engines beginning to dominate the Internet, websites are actively fighting it out for valuable search engine rankings. Subsequently, keywords are becoming increasingly important as they not only decide the website’s search engine ranking, but also the quantity and quality of traffic the site draws. In short, keywords could well prove to be the [...]
While pay per click (PPC) search engine advertising and banner advertising are both effective methods of online marketing, there is a growing school of thought that pay per click ads are in fact more effective and efficient than traditional banner ads. A prime reason for this is that the average internet user [...]
If you look around you find tend step on hordes of Branding & Promotional campaigns done by savvy marketers all over the commercially available online media assets.
But the prized question is ? Can a marketers think beyond this clear channels and come out with channels which makes a strong connection with TG & [...]
Lets look at wikipedia definition of Widget
“In computer programming, a widget (or control) is an element of a graphical user interface (GUI) that displays an information arrangement changeable by the user, such as a window or a text box. The defining characteristic of a widget is to provide a single interaction point for the direct [...]
We live in a world inhabited by millions of brands, each fighting for our attention. With media fragmentation on the rise, wily marketers try to leverage each and every resource in an effort to get consumers to take notice of them. Their arsenal includes (not restricted to) new product launch buzz, media advertising, product packaging [...]
We might have come across numerous situations where advertisers and agencies have reservations towards the Online medium, a medium where anything is possible.
Lets look at a scenario, did we ever thought we will be able to order a Particular brand of Imported watch or get our Air Tickets, without the help of a vendor or [...]
Do you agree with me on this??? Will you respond to a Job opening sent to you from a known buddy or from an unknown faceless entity. I think the later as most of us agree.
Corporations are taking referral recruiting to the online with vengeance. It is no longer discreet cafeteria-boards.. They try this [...]