While you may have put in all the hard work to build a great looking, utility rich websites, there is a very high probability that it will loose its visibility among the millions of webpages out there in cyberspace. The answer to this may well lie in search engine optimization or SEO, which is the [...]
Spurred on by the proliferation of broadband, video (user-generated as well as mainstream) has become the new rage on the Internet. Keeping with this trend, video ads are gaining substantial attention and are set to make an increasing impact on the online advertising market in the coming years.
In addition to being engaging, interactive, measurable, [...]
I had an opportunity to participate in a panel discussion on the mobile marketing scenario in India, organised by agencyfaqs (afaqs). The following are some of the takeaways from that discussion.
How is mobile positioned by media planners vis-à-vis other media?
UK Consumer Media Time Spend Vs UK Advertisers Media Ad Spend
From the above representation, it is [...]
We live in a world inhabited by millions of brands, each fighting for our attention. With media fragmentation on the rise, wily marketers try to leverage each and every resource in an effort to get consumers to take notice of them. Their arsenal includes (not restricted to) new product launch buzz, media advertising, product packaging [...]
We might have come across numerous situations where advertisers and agencies have reservations towards the Online medium, a medium where anything is possible.
Lets look at a scenario, did we ever thought we will be able to order a Particular brand of Imported watch or get our Air Tickets, without the help of a vendor or [...]
there was time when IT training marketing was aspirational in nature with no concrete proposition but dreams, well not any more its very action oriented now…Job Offers before the training is the mantra now.
Just saw the NIIT campaign for Talent Development campus, check out http://niit.adchakra.net
very action oriented…JOB in WIPRO before Training from NIIT….cool…
how long [...]
G.K. Vale - experts in photo printing and photography equipment retailer based out of Bangalore hires Percept Knorigin as its online agency.
G.K. Vale.com offers a simple inter-face on the web to Click….Upload.. & Print , apart from customized photo gifting and photography related goods. This would be the first online photo printing & photo gifting site [...]
Hmmm… here we are. Welcome to 2008! Errr… user generated 2008? Nope. Not really.
I wish Percept Knorigin team a great start and would like to take the opportunity to thank everyone for their valuable contribution for making things happen at the end of the day. (oops year
There’s already been a lot of articles [...]
Digital Media provides opportunities to reach out to very influential section of consumers at probably one-third the cost of traditional media. There are certain demographics like NRIs, IT users etc. where no other media can provide comparable reach and results. Some of the advertising mechanisms prevalent are search engine advertising, display advertising and direct email [...]