I had an opportunity to participate in a panel discussion on the mobile marketing scenario in India, organised by agencyfaqs (afaqs). The following are some of the takeaways from that discussion.
How is mobile positioned by media planners vis-à-vis other media?
UK Consumer Media Time Spend Vs UK Advertisers Media Ad Spend

From the above representation, it is [...]

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Have we ever seen a mobile closely. Not really. Because we are all busy with our work. The device is just taken as a tool which helps us to be in touch with eachother on the move. But if we closely examine our mobile, it has a face. A face which has expression. A face [...]

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