While you may have put in all the hard work to build a great looking, utility rich websites, there is a very high probability that it will loose its visibility among the millions of webpages out there in cyberspace. The answer to this may well lie in search engine optimization or SEO, which is the [...]
Spurred on by the proliferation of broadband, video (user-generated as well as mainstream) has become the new rage on the Internet. Keeping with this trend, video ads are gaining substantial attention and are set to make an increasing impact on the online advertising market in the coming years.
In addition to being engaging, interactive, measurable, [...]
With search engines beginning to dominate the Internet, websites are actively fighting it out for valuable search engine rankings. Subsequently, keywords are becoming increasingly important as they not only decide the website’s search engine ranking, but also the quantity and quality of traffic the site draws. In short, keywords could well prove to be the [...]
While pay per click (PPC) search engine advertising and banner advertising are both effective methods of online marketing, there is a growing school of thought that pay per click ads are in fact more effective and efficient than traditional banner ads. A prime reason for this is that the average internet user [...]
Digital Media provides opportunities to reach out to very influential section of consumers at probably one-third the cost of traditional media. There are certain demographics like NRIs, IT users etc. where no other media can provide comparable reach and results. Some of the advertising mechanisms prevalent are search engine advertising, display advertising and direct email [...]