Changing Paradigm in IT Training, Marketing

there was time when IT training marketing was aspirational in nature with no concrete proposition but dreams, well not any more its very action oriented now…Job Offers before the training is the mantra now. Just saw the NIIT campaign for Talent Development campus, check out http://niit.adchakra.net very action oriented…JOB in WIPRO before Training from NIIT….cool…[…]

G.K. Vale signs up Percept Knorigin as online agency

 G.K. Vale – experts in  photo printing and photography equipment retailer based out of Bangalore hires Percept Knorigin as its online agency. G.K. Vale.com offers a simple inter-face on the web to Click….Upload.. & Print , apart from customized photo gifting and photography related goods. This would be the first online  photo printing & photo gifting[…]

Digital Media for Reach and Smart Targeting

Digital Media provides opportunities to reach out to very influential section of consumers at probably one-third the cost of traditional media. There are certain demographics like NRIs, IT users etc. where no other media can provide comparable reach and results. Some of the advertising mechanisms prevalent are search engine advertising, display advertising and direct email[…]