Jaypee Hotel

Jaypee Hotel – Social Media Context: Jaypee Hotels is one of the leading Hotel chains in the country at present, and wanted to create vibrant equity and connectedness for its premium properties Insights: Social Media was identified as a key channel for reaching out to the young families. Long weekend getaways, fine dining, leisurely breaks[…]


Sparx Shoes

Sparx Shoe – Social Media Context: Sparx, One of the brands under Relaxo Footwears wanted to create a separate identity in digital space and own the adventure and fitness space. They wanted to launch the Facebook page & Twitter handle by exploiting the opportunity of the ICC World Cup 2015 Insights: Young male TG loves[…]


Pan Bahar

Pan Bahar – Social Media Context: Brand with a loyal base faces the challenge to create reach and saliency with young demographic of India Insights: Social Media is the most effective media to reach the young consumers and register the rich brand saliency. Brand was simultaneously launching heavy TV Media with Saif Ali Khan as[…]