Â G.K. Vale – experts in Â photo printing and photography equipment retailer based out of Bangalore hires Percept Knorigin as its online agency.
G.K. Vale.com offers a simple inter-face on the web to Clickâ€¦.Upload.. & Print , apart fromÂ customized photo gifting and photography related goods. This would be the first onlineÂ photo printing & photo gifting site to come from a photography expert of 100 years repute. This is the first move from an brick and mortar player to venture onlineÂ to offer services in a space internationally occupied by online technology players.
This partnership will position G.K. Vale online as a one stop shop for allÂ printing & gifting, pan India with a 48 Hours delivery capabilities, G.K Vale already has a unmatched track record for quality services through its chain of 14 outlets in Bangalore.
Mr.Anand Â Sukumar – CEO G.K Vale commented â€˜Online Photo printing market in India is growing and we believe we have very tangible differentiators from pure online players as we are leveraging our experience and presence on ground to provide quality services to our clients, we are already seeing a lot of regular customers now using online interface to order prints, with G.K Vale online store fronts we are now looking at expanding pan Indiaâ€™Â
Viraj Malik Managing Director – commented that Percept Knorigin will be working on 360 degree communication strategy for GK Vale which would involve not only working on promotional campaign but also on CRM and Usability aspects of this application. We are excited with the prospects of online photo printing industry in India and this market is all set to boom in coming months, we strongly believe that offline photographic leaders like G.K Vale will be able to deliver much better quality and service to people who are looking at professional quality prints and services.