Cross Channel Advertising
India is unique with its 600 million mobile subscribers and 120 million internet users. Content consumption on devices is growing exponentially and provides a unique opportunity to advertisers to target the consumer throughout the online journey.
A consumer today starts accessing information right from the time he steps out of home and accesses his phone to check out facebook and linked in updates. The journey to the office would entail accessing the laptop or phone to read up on his favourite blog or news feed. The office life is filled with various interactions in the online and mobile domain. By the evening your target consumer is probably winding down watching videos on you tube.
Where and how do you target this target consumer in the most effective and efficient manner?
Adchakra offers comprehensive solutions across search, social, display, video, mobile advertising
We are the foremost ad network in the country to focus on optimising campaigns across channels. Adchakra leverages its in-house technology platform and deep partnerships with leading companies to provide advertisers with campaign solutions that deliver consistent results. We can help you break through the clutter to engage the user meaningfully across channels.
While Adchakra online branding campaigns are configured for impact and reach the performance campaigns are targeted and optimised to deliver on the advertiser’s sales funnel goals. Leverage our broad range of publishers coupled with our technology platform to execute targeted campaigns.
Get the best of geo targeting, behavioural targeting, retargeting and real time bidding to get your campaigns in front of the right audience.
View our online solutions page to know more.
Adchakra has a dedicated team of search professionals who can deliver PPC campaigns with remarkable efficiency. Our in-house tools and processes enable campaigns to be optimised such that we can maximise ROI. Some of the leading international brand names use Adchakra’s services to execute their Seacrh Engine Marketing campaigns.
We leverage our research and analytics tools to design search campaigns tailored to the clients’ unique objectives. The team works closely with clients for keyword generation, campaign structuring and ad optimization with a keen eye on the ROI metrics that Adchakra has signed up for.
Adchakra team works closely with leading social networking sites to run targeted campaigns for advertisers. Social networks form an integral part of all our branding campaigns today. Our team works closely with partners to ensure that the advertiser’s engagement metrics are met.
When working with Adchakra, advertisers will experience a unified reporting across all channels for their campaigns. We continually leverage out technology expertise to not only bring in efficiency in campaign execution but also develop newer ad formats and channels.
In the mobile space Adchakra has pioneered a number of rich media solutions in India and has invested in a world class datacenter to deliver next generation advertising capabilities. Today Adchakra has developed a host of solutions around the missed call usage pattern unique to India. Check out how advertisers can generate leads, verify and get customer feedback using our missed call solutions.
Additionally, Adchakra today helps advertisers drive mobile app downloads using a variety of ways. With millions of mobile apps in the multiple app stores, it is becoming increasingly difficult for companies to drive users to app usage without significant ad spends. Adchakra solves this problem by engaging with advertisers and companies in an industry first cost per app download model. Adchakra today delivers over 3 lakh app downloads on a monthly basis. View our app download solutions for more info.
Video ads (online and mobile) deliver a greater engagement with the user which can be seen by higher CTRs. Adchakra has developed platforms which can deliver video content across screens. Coupled with this we can also deliver a variety of video ad formats. We partner with leading publishers to monetise their video ad inventory. Advertisers can reach millions of viewers on brand safe sites.
We can help advertisers leverage their offline production assets to drive interactive video ads online. Our technology platforms can not only drive interactivity with the video but also deliver user data.
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