Invent


Mobile Conversation – The Present and Future of Mobile Advertising and Marketing in India

I had an opportunity to participate in a panel discussion on the mobile marketing scenario in India, organised by agencyfaqs (afaqs). The following are some of the takeaways from that discussion. How is mobile positioned by media planners vis-à-vis other media? UK Consumer Media Time Spend Vs UK Advertisers Media Ad Spend From the above representation, it is interesting to note that despite the fact that consum

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Changing Paradigm in IT Training, Marketing

there was time when IT training marketing was aspirational in nature with no concrete proposition but dreams, well not any more its very action oriented now…Job Offers before the training is the mantra now. Just saw the NIIT campaign for Talent Development campus, check out http://niit.adchakra.net very action oriented…JOB in WIPRO before Training from NIIT….cool… how long is the training&#

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