- April 24, 2009
- Ad Networks, Ad Networks, digital-media, Indian Digital Media, Search Marketing, Targetting
- click-through rates, google adSense, internet advertising, Microsoft adCenter Publisher, Pub Center, Yahoo publisher network
Microsoft on Wednesday opened its PubCenter advertising service up for public beta testing, providing more of an alternative to Google’s AdSense and Yahoo Publisher Network technology that places ads on publishers’ sites.
All the services scrutinize the content on a Web site and place advertisements the service deems to be relevant to that content. As with ads on search sites, the advertiser pays only w
Read more...
- September 4, 2008
- digital-media, Search Marketing, Targetting
- banner ads, banner advertising, click-through rates, keywords, online marketing, pay per click, PPC, PPC search engine advertising
While pay per click (PPC) search engine advertising and banner advertising are both effective methods of online marketing, there is a growing school of thought that pay per click ads are in fact more effective and efficient than traditional banner ads. A prime reason for this is that the average internet user has learnt to ignore banner ads as he/she find it annoying. Consequently, banner click-through rates hav
Read more...
Recent Comments