Invent


Digital Media for Customer Experience and Engagement

There is tremendous power in Digital Media and it can help create the right customer experience. Some of the successful examples of the same include: Transaction Engine: In India, some of the successful banks, stockbrokers and airlines have used internet, mobile and SMS to create channels to communicate with the customers and build a 24X7 connect with them. But, there is a lot of opportunity for this medium to bu

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