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Online Ad Effectiveness Depends on Time of Day

While TV advertising has always been structured around times and dates, digital marketers are just waking up to the possibilities of how time targeting in the digital space can maximize the effectiveness of their messages. A study by the U.K. Internet Advertising Bureau with Lightspeed Research found that online consumers of all ages believe they are more likely to pay attention to ads from the early evening onward

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Indian FMCG Companies Betting on Online Advertising

Sapna Agarwal | Business Standard | Mumbai, April 20, 2009 They have been large spenders in traditional advertising mediums like television, outdoor and print. Fast moving consumer goods (FMCG) companies are now increasing their focus on the digital medium, with larger budgets for some of their brands. The overall budget allocation for the digital medium is still 1-2 per cent of their total advertising spends, but

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71 per cent Internet users in India live in non-metros

Internet research firm, JuxtConsult, has released the findings of its annual study, India Online 2009, which tracks the usage and preferences of Internet users in India. Interestingly, the study claims that the total number of Internet users in India has gone down from 49 million in 2008 to 47 million in 2009.Of the 47 million users, 39 million consumers stay in urban areas, while 8 million reside in rural places.

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Rise of Digital Media

Digital Media Alliance Florida, defines Digital Media as the creative convergence of digital arts, science, technology and business for human expression, communication, social interaction and education. Video games can be considered as a form of digital media. However, the most impacting digital media technologies are those which provide us with real time interactions and personalization characteristics e.g. cell p

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