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Online Ad Effectiveness Depends on Time of Day

While TV advertising has always been structured around times and dates, digital marketers are just waking up to the possibilities of how time targeting in the digital space can maximize the effectiveness of their messages. A study by the U.K. Internet Advertising Bureau with Lightspeed Research found that online consumers of all ages believe they are more likely to pay attention to ads from the early evening onward

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Microsoft opens up its answer to Google AdSense

Microsoft on Wednesday opened its PubCenter advertising service up for public beta testing, providing more of an alternative to Google’s AdSense and Yahoo Publisher Network technology that places ads on publishers’ sites. All the services scrutinize the content on a Web site and place advertisements the service deems to be relevant to that content. As with ads on search sites, the advertiser pays only w

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71 per cent Internet users in India live in non-metros

Internet research firm, JuxtConsult, has released the findings of its annual study, India Online 2009, which tracks the usage and preferences of Internet users in India. Interestingly, the study claims that the total number of Internet users in India has gone down from 49 million in 2008 to 47 million in 2009.Of the 47 million users, 39 million consumers stay in urban areas, while 8 million reside in rural places.

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Are Online Video Ads the Wave of the Future?

Spurred on by the proliferation of broadband, video (user-generated as well as mainstream) has become the new rage on the Internet. Keeping with this trend, video ads are gaining substantial attention and are set to make an increasing impact on the online advertising market in the coming years.   In addition to being engaging, interactive, measurable, portable, and possibly viral, online video ads can deliver mor

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