Invent


Keywords are Key to Online Business Success

With search engines beginning to dominate the Internet, websites are actively fighting it out for valuable search engine rankings. Subsequently, keywords are becoming increasingly important as they not only decide the website’s search engine ranking, but also the quantity and quality of traffic the site draws. In short, keywords could well prove to be the single most important factor in the success or failur

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Pay Per Click (PPC) Search Engine Advertising more Effective than Banner Advertising?

While pay per click (PPC) search engine advertising and banner advertising are both effective methods of online marketing, there is a growing school of thought that pay per click ads are in fact more effective and efficient than traditional banner ads. A prime reason for this is that the average internet user has learnt to ignore banner ads as he/she find it annoying. Consequently, banner click-through rates hav

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