How E-mail has Become a Direct-Marketing Rock Star in Economic Downtimes
- May 12, 2009
- digital-media, Targetting
- 1 Comment
It’s likely the least sexy tool in your marketing arsenal, but it could be the one that delivers real results.
E-mail has emerged as a recession darling, as retailers look to proven programs that are cost-effective and results-oriented. That’s led to increasing investment in technologies that better target customers and serve up more enticing messages.
“The economy has energized this channel,̶
Pay Per Click (PPC) Search Engine Advertising more Effective than Banner Advertising?
- September 4, 2008
- digital-media, Search Marketing, Targetting
- 2 Comments
While pay per click (PPC) search engine advertising and banner advertising are both effective methods of online marketing, there is a growing school of thought that pay per click ads are in fact more effective and efficient than traditional banner ads. A prime reason for this is that the average internet user has learnt to ignore banner ads as he/she find it annoying. Consequently, banner click-through rates hav
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