http://www.adchakra.net/mobile-conversation-%e2%80%93-the-present-and-future-of-mobile-advertising-and-marketing-in-india/ Adchakra Ad Networks: Behavioural,Contextual,Vertical Targeting on Quality Publishers Tue, 07 Jul 2009 10:21:09 +0000 hourly 1 http://www.adchakra.net/mobile-conversation-%e2%80%93-the-present-and-future-of-mobile-advertising-and-marketing-in-india/comment-page-1/#comment-1820 nitin Mon, 01 Dec 2008 13:45:31 +0000 http://www.adchakra.net/blogchakra/?p=65#comment-1820 i wans it i wans it

]]> http://www.adchakra.net/mobile-conversation-%e2%80%93-the-present-and-future-of-mobile-advertising-and-marketing-in-india/comment-page-1/#comment-744 Shravan Fri, 03 Oct 2008 08:32:25 +0000 http://www.adchakra.net/blogchakra/?p=65#comment-744 I feel relevance based marketing will get better & better. Currently relevance is limited only to keywords, soon relevance will also depend on various other factors like user behavior, characteristics, probably moods etc. Imagine you buy a product for yourself say a Car you will probably never see an ad for the next 3 years. Demographics will get more advanced. Ads will be designed based on various combinations of demographics.. this is where i guess Relevance based marketing is heading for... I feel relevance based marketing will get better & better. Currently relevance is limited only to keywords, soon relevance will also depend on various other factors like user behavior, characteristics, probably moods etc. Imagine you buy a product for yourself say a Car you will probably never see an ad for the next 3 years. Demographics will get more advanced. Ads will be designed based on various combinations of demographics.. this is where i guess Relevance based marketing is heading for…

]]> http://www.adchakra.net/mobile-conversation-%e2%80%93-the-present-and-future-of-mobile-advertising-and-marketing-in-india/comment-page-1/#comment-698 puru Tue, 30 Sep 2008 09:29:50 +0000 http://www.adchakra.net/blogchakra/?p=65#comment-698 I would agree with your comments however I feel sms have a long way to go before they can be replaced with rich media on mobiles, Videos and Audio RBT are far off in indian situation I would agree with your comments however I feel sms have a long way to go before they can be replaced with rich media on mobiles, Videos and Audio RBT are far off in indian situation

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