Asahi Glass India (DragonTrail) – Media & Video
Context:
Asahi Glass India wanted to create consumer awareness around its Mobile Glass offering- Dragontrail which pits it directly against Gorilla glass
Insights:
- Touchscreen glass strength and longevity is a major point of concern and conversations for consumers
- People do a lot of mobile and tech review related search and research using Youtube videos
- People also engage with a lot of tech related posts on Facebook
- Video as a medium is the most engaging and rich storytelling medium to establish clear product benefits