Asahi Glass India (DragonTrail)

Asahi Glass India (DragonTrail) – Media & Video

Context:
Asahi Glass India wanted to create consumer awareness around its Mobile Glass offering- Dragontrail which pits it directly against Gorilla glass

Insights:

  • Touchscreen glass strength and longevity is a major point of concern and conversations for consumers
  • People do a lot of mobile and tech review related search and research using Youtube videos
  • People also engage with a lot of tech related posts on Facebook
  • Video as a medium is the most engaging and rich storytelling medium to establish clear product benefits

Optimized Plan:

  • An interesting dog human video creative titled The Story of #Jealousdog was produced in house to amplify product benefits.
  • Youtube and Facebook were used optimally to aid delivery of message effectively and seed conversations on social media

Results:
Campaign delivered 0.5 Mn impressions on Youtube and 10K new likes of Facebook with a VTR exceeding 25%+ on both platforms