Jaypee Hotel – Social Media
Jaypee Hotels is one of the leading Hotel chains in the country at present, and wanted to create vibrant equity and connectedness for its premium properties
- Social Media was identified as a key channel for reaching out to the young families.
- Long weekend getaways, fine dining, leisurely breaks and Valentines Day were identified as key opportunities to amplify the campaign around.
- Visuals and videos were widely used to communicate the vividness and richness of experiences being ooffered by Jaypee Hotels
- Facebook posts with rich visual content were done around identified thematics and opportune time
- Call-to-action (CTA) links of “Book now in every post targeted to the property city and catchment geographies
- Stamp ads were used to create targeted reach and “premium quotient amongst TG
- Specific Twitter contests were done to increase the followers and engaging the tastemakers
Results:Organic engagement rates increased from 2% to 5% across Facebook and Twitter