


Mobile App Downloads Campaign
Context:
Consumers are fast adopting Mobile apps for various utilities and leisure. It has triggered a new battlefield for app downloads and in-app engagement . We help various organizations and businesses to reach their relevant consumers for app downloads
Insights:
- People are quite eager to try new apps, simultaneously their uninstall rates are also very high
- Trigger to download an app can come from intent as well as impulse and hence customized solutions adopted as per the app and TG
Optimized Plan:
- For MakemyTrip, Frequent flyers and young demographics were targeted through appropriate mix on iOS
- For Snapdeal, new consumers and non metro demographics were targeted on iOS, Android through opportune media
- For CommonFloor, young house seekers and owners were targeted on iOS, Android via various channels
Results:
- 1000+ Downloads per day delivered for MakemyTrip
- 5000+ Downloads per day delivered for Snapdeal
- 1000+ Downloads per day delivered for CommonFloor