Mobile App Download Campaign

Mobile App Downloads Campaign

Context:
Consumers are fast adopting Mobile apps for various utilities and leisure. It has triggered a new battlefield for app downloads and in-app engagement . We help various organizations and businesses to reach their relevant consumers for app downloads

Insights:

  • People are quite eager to try new apps, simultaneously their uninstall rates are also very high
  • Trigger to download an app can come from intent as well as impulse and hence customized solutions adopted as per the app and TG

Optimized Plan:

  • For MakemyTrip, Frequent flyers and young demographics were targeted through appropriate mix on iOS
  • For Snapdeal, new consumers and non metro demographics were targeted on iOS, Android through opportune media
  • For CommonFloor, young house seekers and owners were targeted on iOS, Android via various channels

Results:

  • 1000+ Downloads per day delivered for MakemyTrip
  • 5000+ Downloads per day delivered for Snapdeal
  • 1000+ Downloads per day delivered for CommonFloor