Pan Bahar – Social Media
Brand with a loyal base faces the challenge to create reach and saliency with young demographic of India
- Social Media is the most effective media to reach the young consumers and register the rich brand saliency.
- Brand was simultaneously launching heavy TV Media with Saif Ali Khan as brand ambassador in and around Cricket World Cup Telecast
- Facebook plan optimized during Cricket World Cup to target male 18-30 demographic browsing for sports content
- Stamp posts and video posts used to create targeted reach and exclusive quotient amongst TG
- CTR of 10.3% (2X of benchmark) and engagement rate of 8% (4X of benchmark)
- Delivered 2X of committed pages likes and average post likes