Pashmina Builders – Media & Lead
To create awareness about Pashmina’s new projects and connect the interested buyers with Pashmina directly
- Buying a house is very sentimental and often requires a lot of persuation as well as frequent top of mind for a project to stand apart
- Impact properties like Budget and IPL were chosen to start the specific demography focused brand building campaign over and above the reality portals
- Communication impact was amplified using Google, emailers and focused content creation through partnerships with different plethora of vendors.
Optimized Plan:Using a mix of Emailers, Tier 1 display and Google- execution got a media mix of the right components to generate the right amount of awareness as well as leads
Results:The client got enough coverage and got to clear out the apartments inventory from their digital campaigns. For the first 6 months they did only digital activity and hence established a very premium and niche imagery amongst their target group.