Pashmina Builders

Pashmina Builders – Media & Lead

Context:
To create awareness about Pashmina’s new projects and connect the interested buyers with Pashmina directly

Insights:

  • Buying a house is very sentimental and often requires a lot of persuation as well as frequent top of mind for a project to stand apart
  • Impact properties like Budget and IPL were chosen to start the specific demography focused brand building campaign over and above the reality portals
  • Communication impact was amplified using Google, emailers and focused content creation through partnerships with different plethora of vendors.

Optimized Plan:
Using a mix of Emailers, Tier 1 display and Google- execution got a media mix of the right components to generate the right amount of awareness as well as leads

Results:
The client got enough coverage and got to clear out the apartments inventory from their digital campaigns. For the first 6 months they did only digital activity and hence established a very premium and niche imagery amongst their target group.