Cross Channel Digital Advertising

India is unique with its 600 Million Mobile subscribers and 60 Million Internet Users. Content consumption on mobile devices like mobile, Tablets, laptops is growing exponentially, providing a unique opportunity to advertisers who can now reach audience with accuracy and precision which has not been reached through silo based mobile and online advertising.

Apart from popular advertisng formats on internet like search, display and social ads, Our cross Channel advertising platform leverages channels like SMS, WAP, mobile TV, IVR, RBT and 3G IVVR.

Our Platform leverages a complex algorithm which optimizes advertising spends by reducing wastage through online measurement of campaign responses through all these channels and adjusting the spends, formats, creatives and targeting.

Adchakra reaches users who have traditionally not been reached by online advertising alone, Our relationships with Indian telecom operators enables us to access inventories and formats which have never been available to brand and performance advertisers.