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Microsoft opens up its answer to Google AdSense

Microsoft on Wednesday opened its PubCenter advertising service up for public beta testing, providing more of an alternative to Google’s AdSense and Yahoo Publisher Network technology that places ads on publishers’ sites. All the services scrutinize the content on a Web site and place advertisements the service deems to be relevant to that content. As[…]

Pay Per Click (PPC) Search Engine Advertising more Effective than Banner Advertising?

While pay per click (PPC) search engine advertising and banner advertising are both effective methods of online marketing, there is a growing school of thought that pay per click ads are in fact more effective and efficient than traditional banner ads. A prime reason for this is that the average internet user has learnt to[…]