Search Giant Google Makes Its Case for Display Advertising
Posted by vivek on 22 April, 2009
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This item was filled under [ Ad Networks, Ad Networks, digital-media, Search Marketing, Targetting ]
NEW YORK (AdAge.com) –Â Search advertisers: Google would like you to sell you some display advertising. The internet giant is releasing a bit of research today that’s counterintuitive, if not somewhat peculiar, for a company so dependent on the search-advertising category for revenue. Specifically: Google is making the claim that display, video and text ads [...]