envio-email-marketing

How E-mail has Become a Direct-Marketing Rock Star in Economic Downtimes

It’s likely the least sexy tool in your marketing arsenal, but it could be the one that delivers real results. E-mail has emerged as a recession darling, as retailers look to proven programs that are cost-effective and results-oriented. That’s led to increasing investment in technologies that better target customers and serve up more enticing messages.[…]