The sheer nature of Digital Media like mobiles and internet often tempts a marketer to look at messaging or spamming users rather than persuading them through creative messages. I remember in the last general elections, a mobile campaign was run by one of the parties requesting for votes. I am not sure how many of [...]

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Digital Media provides opportunities to reach out to very influential section of consumers at probably one-third the cost of traditional media. There are certain demographics like NRIs, IT users etc. where no other media can provide comparable reach and results. Some of the advertising mechanisms prevalent are search engine advertising, display advertising and direct email [...]

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