Digital Media Alliance Florida, defines digital media as the creative convergence of digital arts, science, technology and business for human expression, communication, social interaction and education, Since technically any thing which stores information in digital form like CD, DVD’s, Multimedia PC data, digital signages, Video games can be considered as form of digital media, however the most impacting [...]

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As people lives have become more active online, with people finding more comfort on expressing themselves and active virtual social life through community and social networking websites…there is a growing trends of finding more friends online than real world. There is a parallel social landscape that has emerged; this landscape provides excellent opportunities to marketers [...]

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The sheer nature of Digital Media like mobiles and internet often tempts a marketer to look at messaging or spamming users rather than persuading them through creative messages. I remember in the last general elections, a mobile campaign was run by one of the parties requesting for votes. I am not sure how many of [...]

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Digital Media provides opportunities to reach out to very influential section of consumers at probably one-third the cost of traditional media. There are certain demographics like NRIs, IT users etc. where no other media can provide comparable reach and results. Some of the advertising mechanisms prevalent are search engine advertising, display advertising and direct email [...]

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