We live in a world inhabited by millions of brands, each fighting for our attention. With media fragmentation on the rise, wily marketers try to leverage each and every resource in an effort to get consumers to take notice of them. Their arsenal includes (not restricted to) new product launch buzz, media advertising, product packaging [...]

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Digital Media Alliance Florida, defines Digital Media as the creative convergence of digital arts, science, technology and business for human expression, communication, social interaction and education. Video games can be considered as a form of digital media. However, the most impacting digital media technologies are those which provide us with real time interactions and personalization [...]

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