If you look around you find tend step on hordes of Branding & Promotional campaigns done by savvy marketers all over the commercially available online media assets.
But the prized question is ? Can a marketers think beyond this clear channels and come out with channels which makes a strong connection with TG & yet not commercially available for campaigns.
One such campaign is what we recently did for GK VALE.COM on Air-Deccan website.
If this is not commercially available then how on earth one can run a campaign on these sites. Answer -Think Beyond>>>
Any website or portals exists because they have a user base or customers. They want to keep to customer-base happy. Engage them on a continued basisâ€¦create stickiness.
Approach not from pure campaign angle – how as sponsor one can add value to their user or customer base. In this particular case pamper their flyers with free photo prints and weekly free digital camera. Wow ! this is sure to break the ice. Throw in some Emailer & SMS Blasts to their large customer DataBase.Cool isnâ€™t it!
For Sponsor: A chance make Prospective TG to use and experience their product or service ( in this case frequent flyers or travelers who holds credit cards and are not averse to transacting online>>> can you beat that) for a online photo & gifting company it is gold mine for sure.
For Portal: Promise and delver a little extra by the way of sure goodies and engage them further more to create stickiness.
Donâ€™t take our word for it see what the Sponsor has to say http://www.gkvale.com/blog/
Now put you thinking Caps Onâ€¦ and Think Beyond!!!