Widget Marketing

Lets look at wikipedia definition of Widget

“In computer programming, a widget (or control) is an element of a graphical user interface (GUI) that displays an information arrangement changeable by the user, such as a window or a text box. The defining characteristic of a widget is to provide a single interaction point for the direct manipulation of a given kind of data. Widgets are basic visual building blocks which, combined in an application, hold all the data processed by the application and the available interactions on this data. ”

Widgets though sound technical but is emerging as a excellent form of viral marketing,

Key characterstics of widgets are,

  1. Useful and intuitive: Should perform a useful function.
  2. Interactive- users can interact, share the content.
  3. Portable-Install anywhere you want from facebook profile to your desktop

we tested it out in Forceindiaf1.com, http://www.forceindiaf1.com/widgets.aspx

Few widgets that we built included,

1. Countdown Widget

2. F1 New Widget

3. F1 Season calender widgets

We published these widgets using industry standard platform like clearspring,Results have been amazing with more than half a million installation, There is a fairly sophisticated interface available to track the success of a widget, here is the analytics screenshot for some of these widgets. I have only one conclusion…..EXCELLENT ROI

Forceindia Widget

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