Widgets in Online Marketing

What are Widgets

A widget is a stand-alone application that can be embedded into any third party sites by any user on a page. Widgets are fun, engaging and very useful applications that allow users to turn any personal content to dynamic web apps. There are many widgets to pick from the lot as per your personal choice. You can get the weather forecast by downloading the “Weather Report Widget” on your desktop. Widgets can also be put on to your Facebook profile by copying and pasting the embed code into your profile on Facebook.

Widget Marketing

Traditionally, a “Widget” was used by professors in business to describe an item/product which had to be marketed by the company. Today, it can be installed and executed by an end user within a separate html based web page without any additional compilation as it is a chunk of code which is portable. To understand Widgets in a higher level each one of them are a combination of XML metadata and Broadcast Receiver which in turn describes the widget details.

In Online marketing, widgets are available on a user desktop or on a website as they are tools of different forms which provide either real time information or some functionality like a calculator. As widgets have a range of digital marketing techniques like Brand advertising and Brand engagement, lead generation and direct response sales, strategic viral marketing and Online PR they can as well support in marketing.

Features/Advantages of Widget:

-> SEO (search engine optimization)

-> Effective, Low cost, High ROI

-> Increased Reach

-> Engaging medium for visitors

There are 2 kinds of widgets, namely, Client Side widget whose content is not visible to search engines and Server Side widget whose content is visible to search engines.

Among the various types of widgets, there are:

-> Web widgets,

-> Google gadgets,

-> Desktop and operating system gadgets

-> Social media widgets,

-> Facebook applications,

-> Mobile widgets

The AppWidget framework allows developers to write “widgets” such that visitors can drag-n-drop the same onto the desktop for customization & personalized displays. Widgets also help in displaying the calendar events that are yet to come, if any song is being played in the back ground we can view the details of it too.

One important factor to remember about Widgets is that the user cannot control the content. The content or the functionality of the widget provided can not be modified by the user. The content is pre-published by the publisher/author/service provider and the user can either accept that content or not use the widget. The user does however control the placement of the Widget. Because, the user can always take the Widget down, it assures a large degree of mutual advantage and satisfaction with performance and content.